The order process is available to users that do not have rights to a specific format of an asset for example the original image or a high resolution print format. Assets can be ordered using the basket or in the detail view of an asset. 

The administrators are automatically notified of each new order and can then manage these.

You can specify when the assets and in what form they should be delivered when ordering.  In addition to a text message you can also choose the desired delivery method.